Services - Test Development - Consumer Health
“BBI is a total solution provider for lateral flow and a key partner to our business”

Find out more

If you have any questions about lateral flow immunoassays for consumer healthcare, please complete the form below and one of our experts will be in touch.

Lateral Flow Immunoassays for Consumer Healthcare

Rapid tests or lateral flow immunoassays (LFIs) have been an effective diagnosis tool for over 50 years. Early lateral flow assays were a simple 'yes/no' diagnostic and some are now capable of being more prognostic, measuring multiple analytes to say the stage of disease or pathogen. The most common use of a lateral flow test (LFT) in consumer healthcare is the home pregnancy test. The next step is to evolve the use of a LFT to support over-the-counter (OTC) medicines.


Consumer healthcare companies are currently facing challenges within their market from increasing competition, the increase of self-testing, desire for personal healthcare management and increasing discernible customer and market knowledge. They also have a need to ensure brand longevity and to stay close to their customers.


The key needs of consumer healthcare companies are to drive the organic growth of their core brands, provide self-care solutions, be innovative and direct customers to their products.

Any complimentary diagnostics solution need to provide early screening of conditions for therapy relevance, provide early loyalty to a brand, be consumer friendly and be a known reliable format.

Our innovative solution – lateral flow

Lateral flow immunoassays are well placed to support the goals of consumer healthcare companies. Their key benefits include:

  • User friendly
  • Cost effective
  • Intuitive
  • Portable devices that provide fast results


lateral flow device

When an appropriate antibody is selected, many different types of proteins can be detected, showing the presence of the specific antigen or a related marker indicating the presence of a specific disease state or disorder.

Lateral flow devices can also be coupled with the Novarum™ smartphone reader technology which can support patient diagnosis in their own home.



There are many potential applications where a lateral flow device can support self-care and consumer healthcare companies’ need to drive organic growth of their core brands. Potential applications are as follows:

  • Allergy relief
  • Pain management
  • Gastrointestinal complaints
  • Upper respiratory tract infections


Our wealth of expertise

Our highly skilled and knowledgeable team has over 30 years’ experience developing novel diagnostic assays that comply with the highest quality and regulatory standards across various sectors, which includes:

Consumer healthcare – easy-to-use products for home pregnancy testing, diabetes, etc.

This expertise can be paired with our market-leading gold nanoparticle technology to deliver the very best outcome for your lateral flow assay, providing rapid, high quality results for you and your customers.<./p>

Our approach – Antibody to Diagnostic

We offer a comprehensive lateral flow solution, supporting clients all the way from antibody development to mobile diagnostic reader app.

comprehensive solution


Copyright © 2020 BBI Solutions. All rights reserved. Designed trademarks and brands are the property of their respective owners. BBIUS